We were recently asked (along with our mobile marketing partner LaunchMedia) to build an iOS app for the Pink Ribbon Watermelon organization. When retailers participate in the Pink Ribbon Watermelon program, C.H. Robinson donates a portion of Pink Ribbon Watermelon sales to breast cancer research and prevention organizations. To date they have donated over $480,000!
Pink Ribbon Watermelon wanted to create a fun, easy way for people to donate to the organization while displaying great watermelon recipes and carving tips. Much of this information was already on their web site, so we wanted to do something extra that could make the app more intruiging for people spending a dollar on the app (even though the money is going to a good cause). After a few discussions our team suggested adding some type of game that would be fun to play, would highlight the organization’s benefits and use the watermelon theme. Because the organization also did not have the budget to build out something like this, we decided to donate the time to design and develop the game.